Activist question the coca cola sponsorship of COP 27

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The Coca-Cola Company has defended its choice to sponsor the 27th annual U.N. COP27, the Climate Change Conference, said it’s “prepared to do [its] part”

Greenpeace has criticised the sponsorship contract since Coca-Cola produces 120 billion single-use plastic bottles yearly, making it one of the world’s top plastic polluters.

Coca-Cola said it shares “the objective of eliminating ocean pollution and appreciates efforts to raise awareness,” referring to its “ambitious targets” that include “helping to collect and recycle a bottle or can for every one we sell by 2030”. Also, It stated it will “continue to work with other businesses, civil society organizations.

Indeed, the Coca-Cola Company has just recently raised €500 million ($494 million) for sustainability projects. Moreover, Unilever, the world’s third-worst plastic polluter, and Jaguar Land Rover sponsored COP26 in 2016, raising doubts among environmentalists. However, Egyptian hosts COP27 next month. Comms Declare founder Belinda Noble claimed the world’s largest plastic polluter sponsors COP27.
This instance reveals fossil fuel companies’ extensive soft power and that event organisers are “clueless about greenwashing,” she said.
Don’t Cry Wolf CEO John Brown said Coca-support Cola’s of COP27 ends the issue. Therefore, everyone understands it’s a bad-company-funded political party.
Over half of the British populace didn’t know the conclusion of COP26, and over a third said COP doesn’t influence them, according to a recent survey. Consequently, Coca-Cola can retain COP. Brown argued that “Brands that embrace major community-based action will win customers’ hearts.”

Coca-Cola causes water shortages, human rights abuses, and plastic pollution “Kit Speedwell, Brandalism representative. Their centrality to COP27 reveals climate politics’ corruption and contradicts the conference’s goals.”

Chris Norman, founder of The Good Agency, stated “Sponsorship highlights “woefully weak response to environmental devastation.”

Coca-Cola ambition to recycle or reuse 25% of its packaging by 2030 is ambitious “Only one example of failing to address the damage its plastic packaging causes.

Twitter users oppose the sponsorship deal. Ben Essen, Iris’ global chief strategy officer and climate crusader, compares it to Putin organising a conference on Ukraine independence.

COP27’s Coca-Cola main focus is decreasing emissions and adjusting to a changing climate, so the Egyptian hosts may have felt they could sign up a company that transforms oil into plastic more readily than one that burns it. This compartmentalization leads to a loss of perspective in times of crisis.

He did say that huge enterprises are needed for the world to contemplate the Net Zero transition. Bea Perez, Coca-Cola of sustainability, said in Davos in January 2020 that consumers “still desire” single-use plastic bottles.

Essen said Coca-Cola has “ambitious aspirations” to recycle one bottle for every bottle sold by 2030.

“Turning billions of disposable drink customers into circular economy participants requires a massive marketing makeover and the world’s biggest ever behaviour modification effort,” he said. I want to encounter a similar situation on my next client brief.


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